On the Quality and Legitimacy of Green Narratives in Business: A Framework for Evaluation

摘要: Narrative is increasingly being recognised as an important tool both to manage and understand organisations. In particular, narrative have influence on the perception of environmental issues in business, a particularly contested area modern management. Management literature is, however, only beginning develop framework for evaluating quality legitimacy narratives. Due highly fluid nature narratives, traditional notion truth reflecting ‹objective reality’ not useful here. this article, alternative approach that evaluates two stages developed. First, horizontal reading investigates surface narrative, its textual features, instrumental devices integrity text, assess narrative. Second, more philosophical or vertical makes explicit underlying value assumptions author reader bring writing narrative’s claim legitimacy. The then tested against relationship between business environment espoused by supply chain manager UK-based manufacturing company.