Co-creation by commenting: Participatory ways to write Quicklook® reports
作者： Eva-Maria Jakobs , Clay Spinuzzi , Claas Digmayer , Gregory Pogue
DOI: 10.1109/IPCC.2015.7235823
关键词:
摘要: The authors examined comments in revisions of 24 Quicklook® reports that were written to provide market feedback entrepreneurs. Most Quicklook underwent a revision cycle, and the number per draft varied considerably. Based on this analysis, commenting was frequently used guidance from staff assessors who authored reports. activities focus overall objective deliver strong arguments for an innovation market's perspective. Therefore, most address report's important sections: Potential Commercial Markets, Competitors Benefits, Benefits. In particular, addressed co-creation, argumentation, writing process, text quality. We conclude by calling further research into such particular entrepreneur communication general.
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