作者: Yeamduan Narangajavana , Fernando J. Garrigos-Simon , Javier Sanchez García , Santiago Forgas-Coll
DOI: 10.1016/J.TOURMAN.2013.08.008
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摘要: Abstract This article creates and empirically analyzes a dynamic pricing framework. The model includes the main theories on prices in literature, dynamically how companies change their policies according to different circumstances. Through use of regressions, shows relative long short-term impact equations (strategic versus operational matters), production conditions demand perspectives setting prices. In addition, it highlights proportions these airline sector effect environment configuration strategy (determined by monthly hourly seasonality), also nature this competitive characteristics company destination airport). results confirm our framework, show firms combine strategies.