Intangible resources of competitive advantage: Analysis of 49 Asian airlines across three business models

摘要: Without sustainable competitive advantage firms have limited economic reasons to exist and will decline. Competitive concerns the factors which provide strength. This paper is based upon resource-based view considers firm resources be heterogeneous believes that only a small bundle of core irrespective their overall performance. research establishes role 36 intangible for 49 Asian airlines across three business models: network airlines; low-cost subsidiaries from carriers. It uses VRIN framework examines whether are valuable, rare, inimitable, non-substitutable. Research participants distribute points between chosen seven according perceived in Resources meet all four requirements considered competences sources sustained advantage. Across airlines, top-three most important slots, brand, product/service reputation. While these predictable, they not previously been proven within context let alone geographically by airline model. Results show vary each model, helps explain difference performance models, some were expected high-ranking, such as organisational culture customer focus, not.