New Wine in Old Bottles : Critical Discourse Analysis of the Current Common EU Agricultural Policy Reform Agenda
作者： Karmen Erjavec , Emil Erjavec , Luka Juvančič
DOI: 10.1111/J.1467-9523.2008.00477.X
关键词:
摘要: A critical discourse analysis of two EU agricultural commissioners' speeches in the period 2000–2006 was carried out and substantiated by rational choice theory. The reveals how latest Common Agricultural Policy (CAP) reforms have been gradually overturning prevailing CAP discourses. neo-mercantilism that dominated for decades has replaced multifunctionality. With change commissioners 2004, emphasis on multifunctionality changed. legitimisation with environmental rural public goods less well-articulated arguments ‘quality production’ ‘competitiveness’, implying a gradual move to neoliberal orientation future CAP.
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