Consumer concerns about food and health: Examination of general and specific relationships with personal values and demographics
作者： Anthony Worsley , Emma Lea
DOI: 10.1108/00070700810918018
关键词:
摘要: Purpose – Aims to investigate the relationships between consumers' food concerns and their personal values demographic characteristics.Design/methodology/approach A questionnaire was administered in a cross sectional random population survey conducted among sample of 1,000 adults South Australia. The elicited information about respondents' 20 health issues, perceived importance 23 items derived from Schwartz inventory, characteristics.Findings Principal components analyses four factors six factors. Respondents' safety scores were positively associated with devout‐tradition, order‐discipline, moderate‐independent values. Their disease score linked beauty‐nature, order‐discipline. Multiple regression chi‐square automatic interaction detection (CHAID) showed that individual stron...
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