ATTRIBUTE IMPORTANCE IN MULTIATTRIBUTE TRANSPORTATION DECISIONS

摘要: This report describes a study of the relative importance various travel attributes as influences on commuters' choices among car, bus, and Bay Area Rapid Transit (BART) for traveling to work in San Francisco area. A sample commuters were interviewed, each was asked rate his or her satisfaction with BART studied. The inferred by examining these ratings relationships between usual choice mode. differed from previous similar research that attribute measured statistic estimated how much contributed differences utility alternatives. Most failed consider an essential component quantity this statistic, namely, average alternatives caused levels attribute. Among judged be most important safety crime, seat availability, dependable arrival, which are ordinarily not included quantitative planning procedures such demand forecasting cost-benefit analysis. /Author/