The real new economy.

摘要: During the soar-and-swoon days of late 1990s, many people believed that information technology, and Internet in particular, were "changing everything" business. A fundamental change did happen but it was less about technology than competition. Under director Diana Farrell, McKinsey Global Institute has conducted an extensive study productivity its connection to corporate IT spending use during period. The revealed is important--but not central--to fate industries individual companies. So if primary factor surge, what was? points competition innovation. In those saw increases competitive intensity, managers forced innovate aggressively protect their revenues profits. Those innovations--in products, business practices, technology--led gains productivity. fact, a critical dynamic new economy--the real economy--is virtuous cycle competition, innovation, growth. Managers can ways, particularly powerful tool, for three reasons: First, enabled development attractive products efficient processes. Second, facilitated rapid industrywide diffusion innovations. And third, exhibited strong scale economies--its benefits multiplied rapidly as expanded. This article reveals surprising data on how various United States Europe affected by 1990s offers insights get more from investments.