DOI: 10.1080/08832320009599961
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摘要: Abstract Business programs in Mainland China have witnessed an increased interest the use of China- and Asia-related cases. This is predicated on two assumptions: (a) Chinese students are as receptive to case-method teaching Western students, (b) locally oriented cases more effective than material developed outside Asia. Using data gathered directly from over 76 MBA at a top Beijing university, this study offers strong empirical support for cases, particularly those concerning firms. These results also decisional illustrative service opposed manufacturing firms, highlight some significant gender-related differences.