Why Do Entrepreneurs Enter Franchising and Other Share Relationships?1

摘要: Abstract Many entrepreneurs enter long-term relationships such as franchising, an important area of entrepreneurship research. However, franchising is but one version underlying organizational form—long-term share relationships—in which both principals and agents receive variable returns. Using two major streams research that have long remained largely separate from another—franchising sharecropping—we build integrative model the determinants relationships, apply evolutionary perspective to show how incentives may change, develop explanations for longstanding theoretical conflicts, generate a fresh set propositions.