Cultural Adaptation of Business Expatriates in the Host Marketplace
作者： Sunkyu Jun , James W. Gentry , Yong J. Hyun
DOI: 10.1057/PALGRAVE.JIBS.8490958
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摘要: Satisfaction with the host culture has been found to influence expatriate's commitment local operation and parent company. This paper investigates role that consumer experiences play in determination of his/her satisfaction new culture. Market alienation a negative effect on satisfaction, but it is reduced by participation marketplace. Further, cultural knowledge was not be directly related culture, rather indirectly through its association
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