Attribute Importance: Contrasting Measurements:
作者： Roger M. Heeler , Chike Okechuku , Stan Reid
DOI: 10.1177/002224377901600109
关键词:
摘要: Three methods of obtaining attribute importance—conjoint measurement, self (questionnaire) report, and information display board—are compared found to yield contrasting results. The results ...
sagepub.com
sci-hub.se 参考文章(14)
Martin Fishbein, A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object Lecture Notes in Economics and Mathematical Systems. pp. 87- 88 ,(1976) , 10.1007/978-3-642-51565-1_25
Richard M. Johnson, Trade-Off Analysis of Consumer Values: Journal of Marketing Research. ,vol. 11, pp. 121- 127 ,(1974) , 10.1177/002224377401100201
Kelvin Lancaster, Consumer Demand: A New Approach ,(1971)
Felix E. Held, Anne Boone, Modern Business Letter Writing Journal of Marketing. ,vol. 2, pp. 87- ,(1937) , 10.2307/1245512
James H. Myers, Mark I. Alpert, Determinant Buying Attitudes: Meaning and Measurement: Journal of Marketing. ,vol. 32, pp. 13- 20 ,(1968) , 10.1177/002224296803200404
Adrian B. Ryans, Estimating Consumer Preferences for a New Durable Brand in an Established Product Class Journal of Marketing Research. ,vol. 11, pp. 434- 443 ,(1974) , 10.1177/002224377401100409
Raymond B. Cattell, Validity and reliability: A proposed more basic set of concepts. Journal of Educational Psychology. ,vol. 55, pp. 1- 22 ,(1964) , 10.1037/H0046462
Jacob Jacoby, George J. Szybillo, Jacqueline Busato-Schach, Information Acquisition Behavior in Brand Choice Situations Journal of Consumer Research. ,vol. 3, pp. 209- 216 ,(1977) , 10.1086/208669
Paul E. Green, Vithala R. Rao, Conjoint Measurement for Quantifying Judgmental Data Journal of Marketing Research. ,vol. 8, pp. 355- 363 ,(1971) , 10.1177/002224377100800312
Mark I. Alpert, Identification of Determinant Attributes: A Comparison of Methods Journal of Marketing Research. ,vol. 8, pp. 184- 191 ,(1971) , 10.1177/002224377100800205