Researching Consumer Decisions Making with Information Display Boards
作者： Roger Heeler , Stan Reid , Chike Okechuku
DOI: 10.1007/978-3-319-10966-4_9
关键词:
摘要: A method of researching consumer decision making is described and illustrated in a test behaviour with respect to gift shopping. It hypothesized that consumers put less search effort into shopping for gifts involving occasions than they do themselves, but close personal friend will involve as much oneself. The results support the hypothesis.
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sci-hub.st 参考文章(14)
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