作者: John J. Daigle , Daniel Hrubes , Icek Ajzen
DOI: 10.1080/108712002753574756
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摘要: A mail survey ( n = 395) assessed perceived benefits of outdoor recreation activities. Based on the theory planned behavior, study revealed that hunters, wildlife viewers, and other recreationists differ greatly in terms their beliefs about outcomes these behaviors attitudes, subjective norms, perceptions behavioral control, as well wildlife-related values to life general. Preferred activities were producing more desirable than less preferred activities, they associated with favorable control. They also reflected broad value orientations These findings suggest some are better suited others produce desired for different types individuals, need be served ways optimize derive.