Investigating the role of fan club membership on perceptions of team brand equity in football
作者： Rui Biscaia , Stephen Ross , Masayuki Yoshida , Abel Correia , António Rosado
DOI: 10.1016/J.SMR.2015.02.001
关键词:
摘要: … logo and uniforms as well as of the overall fans’ commitment to the team than non-members, these differences have only a small effect that is uniquely attributed to the membership …
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