Global Sourcing of Services and Market Performance: An Empirical Investigation:

摘要: ABSTRACT Masaaki Kotabe,Janet Y. Murray,and RajshekharG. Javalgi Submitted April 1996Revised 1997February 1998^Journal of International MarketingVol. 6. No. 4. 1998. pp. 10-31ISSN 1069-031X Global procurement services has received an increasing amountof managerial attention in recent years. Service firms seem to havebegun sourcing some their activities from abroad much thesame way that manufacturing have outsourced the past 30years. However, little is known about performance implicationsof a service strategy This study applies, with appropriatemodifications, global components/finished goods strate-gy framework sector. It also tests hypotheses relatingservice firms' market performance. The world trade services, which growing faster than thetrade goods, represents approximately 25% totalvalue all (Kotabe and Helsen 1998). major-ity takes place within Organization for EconomicCooperation Development (Gdneng 1988); U.S. servicesimports 1996 amounted $150.4 billion (StatisticalAbstract United States 1997). dramatic increase inU.S. abroad, either intra- or interfirm,is attributed chiefiy government deregulation techno-logical advances. revolution data processing andtelecommunications makes tradability someservices possible facilitates transactions economically(Gerstein 1987; Sampson Snape 1985).Despite services(Fortune 1994; Liu McGoldrick 1995), few studies inves-tigate issues implications.The literature on industries arena stress-es importance (Gowell 1983; Palmer 1985;Patterson Gicic 1995); motives, process, prob-lems internationalization (Bower 1968; Gaedeke 1973);determinants foreign direct investment (Terpstra Yu1988; Weinstein 1977); entry modes (Erramilli1990; Erramilli Rao 1993); propensity servicefirms follow major clients (Patterson Gicic1995). Some this research dated, however, neg-lected topic how manage com-petitive advantage (Anderson Narus 1995).This examines factors infiuencing sourcingof by effect such strat-egy A paradigm developed com-ponents/finished modified applied