Investors prefer entrepreneurial ventures pitched by attractive men

作者: A. W. Brooks , L. Huang , S. W. Kearney , F. E. Murray

DOI: 10.1073/PNAS.1321202111

关键词:

摘要: … how entrepreneur gender influences investment decisions, … One format, used by the majority of venture capital firms and … narrated pitches were rated as more persuasive, logical, and fact…

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