Sperber and Wilson's Relevance Theory and its applicability to advertising discourse: Evidence from British press advertisements
作者： Francisco Javier Díaz Pérez
DOI:
关键词:
摘要: … The aim of this paper is to apply Sperber and Wilson's relevance theory to advertising … to a brief presentation o relevance theory. The second section focuses on relevance theory and …
unirioja.es
jstor.org参考文章(15)
D Sperber, D Wilson, Representation and Relevance In: Kempson, RM, (ed.) Mental Representations: The Interface between Language and Reality. (pp. 133-153). Cambridge Univ Pr: Camridge, UK. (1988). ,(1988)
Ernst-August Gutt, Translation and relevance ,(1991)
José Portolés Lázaro, Pertinencia y pragmática Revista De Occidente. pp. 55- 66 ,(1994)
Brendan McGonigle, E. K. Brown, Terry Myers, Reasoning and Discourse Processes ,(1986)
Guy Cook, The discourse of advertising ,(1992)
Dan Sperber, Deirdre Wilson, Relevance: Communication and Cognition ,(1986)
Randy J. LaPolla, Diane Blakemore, Understanding Utterances: An Introduction to Pragmatics ,(1992)
T. A. Salthouse, Cognition and context. Science. ,vol. 257, pp. 982- 983 ,(1992) , 10.1126/SCIENCE.257.5072.982-A
Michael L. Geis, The language of television advertising ,(1982)
Keiko Tanaka, Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan ,(1994)