Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting

摘要: Abstract Exporting enables organizations to diversify risk and generate multiple income streams. In turn, the ability make good export decisions is purported be a main determinant of performance. Although substantive are well researched, little known about how should made in practice whether different decision-making approaches combined. This study addresses this gap using decision theory; authors assess interaction planning improvisation examine impact these on responsiveness They develop conceptual model through exploratory research test it structural equation modeling. The seek insights into results post hoc in-depth interviews conclude that has dimensions (spontaneity, creativity, action orientation) there no one “best way” for managers decisions. Furthermore, can enhan...