Examining the Differential Impact of Human Crowding Versus Spatial Crowding on Visitor Satisfaction at a Festival
作者： Dohee Kim , Choong-Ki Lee , M. Joseph Sirgy
DOI: 10.1080/10548408.2015.1024914
关键词:
摘要: ABSTRACTHuman crowding at a festival can affect visitor satisfaction differently to spatial crowding. Festival visitors perceive human as situation in which the is full of people. Spatial crowding, on other hand, perceived restricting movement. We hypothesized that affects positive way (by increasing and decreasing negative affect), whereas affect). tested these hypotheses using data collected through an on-site survey 2012 Seoul Lantern South Korea: 423 attending completed survey. The results supported hypotheses. Managerial implications findings are also discussed.
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