The Multi-attribute Utility Method

摘要: In this chapter the methodology and techniques behind Multi-Attribute Utility Theory are introduced. The basic assumption underlying theory is that a decision-maker chooses alternative (for example, particular dwelling) yields greatest multi-attribute utility from number of possible alternatives. An seen as bundle attributes, such dwelling type rooms. assumed to evaluate every on each its salient attributes. Furthermore, importance attribute determined. Finally, values combined with weights aggregated into for alternative. highest expected be preferred. terms main dimensions distinguishing between methods measuring housing preference choice multi-Attribute method can characterized stated preferences providing an outcome in form utilities. approach attribute-based (compositional) mathematical. Often, simple-additive combination rule applied (compensatory rule), but non-compensatory rules (such multiplicative rules) also possible.