Exploring Price Dealing Behaviour among Food Retailers

作者: Johan Arndt , Geir Gripsrud

DOI: 10.1108/EUM0000000004887

关键词:

摘要: Focuses on the use of short‐term price deals with regard to pricing. Introduces a set subjective factors as predictors dealing intensity, in addition traditional objective indicators. Reveals that retailers” perceptions appear add structural imperfections market‐place. Suggests inclusion goal and perceptual variables may give market structure industrial organization more powers.

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