The Effect of Brand Image and Religious Orientation on the Attitudes towards Religious Brand Names: A Study on Youth Consumers 1

摘要: This study examined the effect of religious brand image and orientation on attitudes towards names relationship between orientation. The also investigated whether participants’ varied based levels sample this consisted university students residing in Eskisehir. Data were collected from a determined by convenience sampling method due to constraints time cost as well difficulty reaching an updated list obtained with questionnaire drop-and-collect after briefing participants. findings showed that had positive significant influence comparison participants lower orientation, higher held more names. Finally, was found