Model for formulating competitive strategy: the supplementary health sector case

摘要: Purpose The implementation of quality in health services should go beyond legal, regulatory and purely technical obligations relation to carrying out insurance practices. The purpose this paper is present a management model that intends equip private care companies favor development from the use for forming competitive strategy supplementary sector companies. Design/methodology/approach In approach proposed grounded on guiding procedures process formulation, with systemic structure separates analysis involving internal external environment organization verify best applies. It based prescriptive – five forces and, adaptive strategy, competition arenas. Findings Through analytical mechanisms political-legal environments surrounding can be described, identify organizations their performance, study them, perform comparative information between them. All seeks ensure formation policies, guide strategic action insurance. Originality/value This work strongly contributes foundation strengthening knowledge has aimed at market, due high degree requirements by state businesses, turns into chain complex migrates condition just meeting legal requirements, also satisfying demands hypercompetitive market.