Gender policies and advertising and marketing practices that affect women’s health
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摘要: Background: The three papers of this doctoral thesis are based on the social construction reality through analysis communication relating to health issues. We have analysed contents parliamentary, institutional, and mass media uncover whether their communications create, transmit, perpetuate gender biases and/or stereotypes, which may an impact peoples’ health, with a particular focus women. Objective: To analyse decision making creation awareness policies actions affecting women’s health: (1) political debates about abortion, (2) campaigns educational actions, (3) pharmaceutical advertising strategies. Design: Quantitative qualitative methods were employed, research included observational studies systematic reviews. apply perspective, we used level observation proposed by S. Harding, states that: is basis norms one organisers structure. Results: Sixty percentage bills concerning abortion introduced in Spanish Parliament initiated led pro-choice groups. Seventy-nine percent institutional initiatives aimed at promoting equality form while unconventional accounted for 6 percent. Both focused occupational equality, very few addressed issues such as shared responsibility or public policy. With regard advertising, similar traditional male female roles between 1975 2005. Conclusions: Gender sensitivity continues be essential changing established system institutions, has direct indirect health. Greater participation women policy decision-making critical issue abortion. predominance target group proves that perspective still lacks promotion responsibilities men There need institutions act ‘policy watchdogs’ control marketing well ensure proper implementation maintenance laws. Keywords: abortion; policy; work-family reconciliation; advertising; campaigns; bias (Published: 26 June 2013) This article been commented Carlos Alvarez-Dardet. Read his commentary here . Citation: Glob Health Action 2013, : 20372 - http://dx.doi.org/10.3402/gha.v6i0.20372
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