What I don’t know can hurt me: The theoretical impact of knowledge on safety

作者: Anjala S Krishen , Pushkin Kachroo , S Shankar Sastry , Shaurya Agarwal , Atul Sancheti

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摘要: The goal of this research is to increase consumer safety by providing insights about theimportantlinks between consumer knowledge, price perception, and safety intentions.

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