Volume Contents For Volume 8, 1991

摘要: Psychology & Marketing Page 1 Psychology & Marketing Volume Contents For Volume 8, 1991 21 37 43 59 79 101 117 129 145 VOL. 8 NO. 1 SPRING 1991 Advertisement Pacing and the Learning of Marketing Information by the Elderly Elizabeth E. Ensley and William M. Pride Purchases and Complaints: A Logit-Model Analysis Kjell Grønhaug and Olav Kvitastein Using Rank Values as an lnterval Scale Grahame R. Dowling and David F. Midgley Scarcity Effects on Value: A Ouantitative Review of the Commodity Theory Literature Michael Lynn The lmpact of Moods Generated by Television Programs on Responses to Advertising Mahima Mathur and Amitava Chattopadhyay LLS 0 LLLS 0 aaGGGGGGGL 0000 Fanatic Consumer Behavior: Athletics as a Consumer Behavior Ronald Pau | Hi || and Harold Robinson The Golden Section Ayn E. Crowley TV Advertising of OTC Medicines and lts Effects on Child …