Company Image Into a Corporate Ofset
Graham Dowling
Long Rang
12
1997
A note on objectively determining whether advertising is misleading or deceptive.
GR DOWLING
AUSTRALIAN BUSINESS LAW REVIEW 4 ( 2) 103 -106
1976
How much does a company's reputation matter in recruiting?
Timothy M. Devinney , Nidthida Lin , Pat Auger , Christine Eckert
MIT Sloan Management Review 54 ( 3) 79 -88
69
2013
The Art and Science of Marketing: Marketing for Marketing Managers
Grahame R. Dowling
12
2004
What the Media Is Really Telling You About Your Brand
Warren Weeks , Grahame R. Dowling
MIT Sloan Management Review 49 ( 3) 28 -34
9
2008
Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage
Grahame R. Dowling
3
2016
Qué dice la prensa sobre su compañía
Warren Weeks , Grahame R. Dowling
HSM Management 13 ( 5) 138 -146
2008
The Curious Case of Corporate Tax Avoidance: Is it Socially Irresponsible?
Grahame R. Dowling
Journal of Business Ethics 124 ( 1) 173 -184
267
2014
The Effectiveness of Advertising Explicit Warranties
Grahame R. Dowling
Journal of Public Policy & Marketing 4 ( 1) 142 -152
17
1985
Challenges for Business-to-Business Doctoral Programs: A Commentary
Grahame R. Dowling
Fundamentals of Business Marketing Education 41 -45
2020
Innovativeness: The Concept and Its Measurement
David F. Midgley , Grahame R. Dowling
Journal of Consumer Research 4 ( 4) 229 -242
1,076
1978
Keeping Score: The Challenges of Measuring Corporate Reputation
Grahame R. Dowling , Naomi A. Gardberg
Oxford Handbooks Online
27
2012
Information Content IN U.S. and Australian Television Advertising
Grahame R. Dowling
Journal of Marketing 44 ( 4) 34 -37
67
1980
Information control and influence in emergent buying centers
Philip L. Dawes , Don Y. Lee , Grahame R. Dowling
Journal of Marketing 62 ( 3) 55 -68
99
1998
Measuring corporate images: A review of alternative approaches
Grahame R. Dowling
Journal of Business Research 17 ( 1) 27 -34
409
1988
How the tension between “good” and “bad” profits can wreak havoc with a company's reputation
Grahame R. Dowling
Business Strategy Series 9 ( 6) 330 -335
2008
Corporate Reputations: Should You Compete on Yours?
Grahame R. Dowling
California Management Review 46 ( 3) 19 -36
205
2004
Communicating Corporate Reputation through Stories
Grahame R. Dowling
California Management Review 49 ( 1) 82 -100
83
2006
Commentary on the Team Descriptive Index
Grahame R. Dowling
Academy of Management Discoveries 6 ( 4) 696 -697
2020
Searching for a New Advertising Agency: A Client Perspective
Grahame R. Dowling
International Journal of Advertising 13 ( 3) 229 -242
41
1994