Innovativeness: The Concept and Its Measurement
作者： David F. Midgley , Grahame R. Dowling
DOI: 10.1086/208701
关键词:
摘要: The nature of innovativeness, and its relationship to adoption, are explored in this article. It is argued that innovativeness should be conceptualized at a higher level abstraction, explicit recognition given the complex communication processes intervening between construct observable behavior.
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