Commercialization of Bangladeshi Jute and Jute goods: A Special Case Study

摘要: Due to new market entrants, marketing of raw jute and jute products is currently under intense competitive pressure. In Bangladesh, the production of diverse jute products has also picked up speed. This study tries to identify new markets for goods made of jute in Bangladesh. Fifteen target markets of five different continents are examined in this regard. To get a full idea about the market different factors, consumer behavior of some markets, supply chain analysis including industry analysis is done. Traders and product demand of those countries have also identified in this paper. After analysis this research gives us the idea that Bangladesh earns more by exporting value added products than raw jute. Also, it suggests some marketing strategies for the exporter and will give a easy way to commercialize their produced products to the International market. Keywords: Brightness level, FTIR, Shrinkage test, Diversified jute.