Social media information and student performance: the mediating role of hedonic value (entertainment)

摘要: PurposeThis study evaluates the mediating role of social media entertainment on social information (content) and social media performance, during the COVID-19 era.Design/methodology/approachPrimary data were randomly gathered from 373 students from two top universities (public and private) in Ghana, a sub-Saharan African economy. Data analysis was achieved utilizing the partial least square–structural equation model (PLS-SEM).FindingsSocial media (SM) entertainment partly mediates the link between social media content and social media performance of students, suggesting that social media entertainment is almost indispensable in creating social media content to achieve optimum performance among tertiary students.Research limitations/implicationsThe use of cross-sectional data alone for this study does not give us the opportunity to observe the social media activities of respondents over a …