Teaching R to Undergraduate Business Students

摘要: When developing a curriculum on business analytics, along with what is being taught, how it is being taught is important, especially regarding choosing the right analytical tool. This article offers a pedagogical example of using R in a business analytics course with undergraduate students. This teaching case outlines the methods that address the steep learning curve of R and analyzes student feedback on the learning experience. Based on positive student responses, the article suggests that R is a viable option to use to teach business analytics to undergraduate students.