Marketing College Sports using a Segmented Game Plan
Matt Hettche , Lisa Spiller , Dae-Hee Kim
2017
Defining Sustainability on Campus: A Network Analysis of Competing Student Conceptions
Matt Hettche , Lisa Spiller , Dae-Hee Kim
2019
Communication and Engagement Strategies for Promoting Division III College Sports: An Exploratory Study
Matt Hettche , Lisa D. Spiller , Dae-Hee Kim
Atlantic Marketing Journal 7 ( 2) 3
2018
Sales Education in the United States: Perspectives on Curriculum and Teaching Practices:
Lisa D. Spiller , Dae-Hee Kim , Troy Aitken
Journal of Marketing Education 42 ( 3) 217 -232
3
2020
INCORPORATING THIRD-PARTY ONLINE CERTIFICATIONS INTO A MARKETING COURSE: THE EFFECT OF LEARNING STYLE ON STUDENT RESPONSES
Dae-Hee Kim , Matt Hettche , Lisa Spiller
Marketing Education Review 29 ( 3) 193 -206
14
2019
Analyzing media types and content orientations in Facebook for global brands
Dae-Hee Kim , Lisa Spiller , Matt Hettche
Journal of Research in Interactive Marketing 9 ( 1) 4 -30
64
2015
Moving Participation beyond the Classroom: Who Benefits from Online Social Communities?:
Michael J. Clayton , Matt Hettche , Dae-Hee Kim
Journal of Advertising Education 18 ( 1) 5 -13
4
2014
Responses to a Simulated Privacy Invasion: Cross-Cultural Comparisons of Invasion and Reward Effects in the US and Germany
Matt Hettche , Dae-Hee Kim , Michael J Clayton ,
2023 Marketing & Public Policy Conference Awards
2023
The Notice-and-Choice Privacy Gamble: Game Theory, Consumer Agency, and Implications for GDPR
Matt Hettche , Dae-Hee Kim , Michael J Clayton
Journal of Marketing Development and Competitiveness 17 ( 3)
2023
Interactivity, Ad Value and IPTV Advertising
Sung Wook. Shim , Chunsik Lee , Dae-Hee Kim
Journal of Advertising and Promotion Research 2 ( 1) 123 -161
11
2013
Teaching R to Undergraduate Business Students
Dae-Hee Kim
Business Education Innovation Journal 11 ( 1) 37 -43
4
2019
What Happens When the Apple Sponsors the Orange?: Congruent and Incongruent Matches of Brands with Events and Image Transfer Effect
Dae-Hee Kim , Sung Wook Shim , Jinsoo Kim
The Korean Journal of Advertising 21 ( 6) 183 -205
2
2010
Will You Download a Mobile Application with High Ranking but Poor Rating?: Consumer's Processing of Conflicting Online Social Information
Dae-Hee Kim
American Academy of Advertising
2011