引用次数
引用: 11,366
H-指数: 26
I10-指数 : 36
出版物: 76
Efecto de las promociones sobre la rentabilidad del cliente.
Josefa Parreño Selva , Peter SH Leeflang , Jenny Van Doorn
XX Encuentro de Profesores Universitarios de Marketing [Recurso electrónico]: Universidad de Las Palmas de Gran Canaria, 17-18-19 de septiembre de 2008 27 -27
2008
EFECTO CRUZADO DE LAS PROMOCIONES DE PRECIO SOBRE LA VENTA DE PRODUCTOS A PRECIO REGULAR
Josefa Parreño Selva , Peter SH Leeflang , Jenny Van Doorn
Os-trom Amy L., Grewal Dhruv and Andrew Petersen J.(2017),“Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences,”
Jenny Van Doorn , Mende Martin , M Noble Stephanie , Hulland John
Journal of Service Research 20 ( 1) 43 -58
7
Klantexpansie: meer resultaten uit bestaande klanten
Jenny Doorn , Pieter Cornelis Verhoef
Rijksuniversiteit Groningen, Faculteit economie en bedrijfskunde, Customer Insights Center
2010
Understand the Perils of Co-Creation
Peter C. Verhoef , Jenny van Doorn , Sander F. M. Beckers
Harvard Business Review 91 ( 9)
24
2013
Wanneer worden gepersonaliseerde online advertenties indringend
Jenny van Doorn , Janita Hoekstra
Ontwikkelingen in het marktonderzoek : jaarboek 2016 71 -85
2015
Exploring Food Waste : The Role of Health Motivation
Jenny van Doorn , Koert van Ittersum , Marit Drijfhout
ACR North American Advances 729 -729
2016
Healthy-Shopping Dynamics: The Relative Healthiness of Food Purchases Throughout Shopping Trips
Jenny van Doorn , Koert van Ittersum , Martine van der Heide
ACR North American Advances 207 -212
1
2016
How Does a B2B Customer Support Community Influence Customer Loyalty and Future Customer Engagement
Paul W. Fombelle , Sterling A. Bone , Katherine N. Lemon , Jenny van Doorn
2012
How Does a B2B Customer Support Community Influence Customer Loyalty
Paul W. Fombelle , Sterling A. Bone , Katherine N. Lemon , Jenny van Doorn
2012
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value
Sander F. M. Beckers , Jenny van Doorn , Peter C. Verhoef
Journal of the Academy of Marketing Science 46 ( 3) 366 -383
295
2018
The effects of personality composition and decision‐making processes on change preferences of self‐managing teams.
Katrin Muehlfeld , Jenny van Doorn , Arjen van Witteloostuijn
Managerial and Decision Economics 32 ( 5) 333 -353
7
2011
Commentary: Why Do We Waste So Much Food? A Research Agenda
Jenny van Doorn
Journal of the Association for Consumer Research 1 ( 1) 53 -56
6
2016
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses:
Martin Mende , Maura L. Scott , Jenny van Doorn , Dhruv Grewal
Journal of Marketing Research 56 ( 4) 535 -556
490
2019
Critical Incidents and the Impact of Satisfaction on Customer Share
Jenny van Doorn , Peter C. Verhoef
Journal of Marketing 72 ( 4) 123 -142
285
2008
Happy Users, Grumpy Bosses: Current Community Engagement Literature and the Impact of Support Engagement in a B2B Setting on User and Upper Management Satisfaction
Sander F. M. Beckers , Sterling A. Bone , Paul W. Fombelle , Jenny van Doorn
Customer engagement marketing 141 -170
5
2018
Sustainability Claims and Perceived Product Quality : The Moderating Role of Brand CSR
Jenny van Doorn , Peter C. Verhoef , Hans Risselada
Sustainability 12 ( 9) 3711
2020
The Impact of Team Characteristics on the Course and Outcome of Intergroup Price Negotiations
Klaus Backhaus , Jenny van Doorn , Robert Wilken
Journal of Business-to-business Marketing 15 ( 4) 365 -396
13
2008
Creating lift versus building the base: current trends in marketing dynamics
Peter S.H. Leeflang , Tammo H.A. Bijmolt , Jenny van Doorn , Dominique M. Hanssens
International Journal of Research in Marketing 26 ( 1) 13 -20
67
2009
Willingness to pay for organic products: Differences between virtue and vice foods
Jenny van Doorn , Peter C. Verhoef
International Journal of Research in Marketing 28 ( 3) 167 -180
480
2011