Michael R. Hyman
机构: President, Institute for Marketing Futurology and Philosophy
每年引用次数
引用次数
引用: 6,159
H-指数: 42
I10-指数 : 91
出版物: 289
Historical research with Chinese multilateral historical marketing sources
Tony Yan , Michael R. Hyman
Journal of Historical Research in Marketing 14 ( 2) 260 -280
3
2021
Positive psychology's mindset precursors of attitude-toward-advertising-in-general
Jeremy J. Sierra , Michael R. Hyman , Anna Turri
Journal of Promotion Management 28 ( 7) 1019 -1054
3
2021
Critical marketing, future studies, and re-imagining marketing
Alena Kostyk , Michael R. Hyman
NMSU Business Outlook 13 ( 3)
2
2015
Democratic theories and the political marketplace
Grant C. Aguirre , Michael R. Hyman
Mustang Journal of Marketing and Management 7 ( 2) 44 -55
2
2015
A social penetration theory perspective in dyadic service interactions: The client-service provider relationship
Birgit Court , Michael R. Hyman
AMA Summer Educators' Conference 322 -323
2
1997
Recency effects and students’ course evaluations
Shaun McQuitty , Michael R. Hyman , Eric R. Pratt , Pookie Sautter
Marketing Educator Quarterly 3 ( Fall)
1
2004
Which recommendation label can induce higher willingness-to-pay?
Lina Xu , Michael R. Hyman
Association for Consumer Research Conference
2021
Self-customizable online courses: One size doesn’t fit all
Michael R. Hyman , Wenkai Zhou , Brian J. Taillon , Susan D. Steiner
Society for Marketing Advances Conference
2020
An aspirational definition of marketing
Michael R. Hyman , Alena Kostyk
Academy of Marketing Sciences Conference 48
2020
A framework for exploring Chinese business ethics
Tony Yan , Michael R. Hyman , Jiani Jiang
Association of Collegiate Marketing Educators Conference
2018
Selecting a sample size for your customer survey
Michael R. Hyman , Jeremy J. Sierra
NMSU Business Outlook 14 ( 5)
2016
Deciding on a sample type (Part 2)
Michael R. Hyman , Jeremy J. Sierra
NMSU Business Outlook 14 ( 5)
2016
Deciding on a sample type (Part 1)
Michael R. Hyman , Jeremy J. Sierra
NMSU Business Outlook 14 ( 4)
2016
Designing good questionnaires (Part 2)
Michael R. Hyman , Jeremy J. Sierra
NMSU Business Outlook 14 ( 4)
2016
Other types of survey questions
Michael R. Hyman , Jeremy J. Sierra
NMSU Business Outlook 14 ( 3)
2016
Designing good questionnaires (Part 1)
Michael R. Hyman , Jeremy J. Sierra
NMSU Business Outlook 14 ( 3)
2016
What is marketing research? (Part 2)
Michael R. Hyman , Jeremy J. Sierra
NMSU Business Outlook 13 ( 3)
2015
Student self-customization in online courses
Michael R. Hyman
NMSU Business Outlook 13 ( 12)
2015
Reliability, validity, generalizability, and sensitivity in marketing research
Michael R. Hyman , Jeremy J. Sierra
NMSU Business Outlook 13 ( 12)
2015
Avoiding errors in survey research (Part 2)
Michael R. Hyman , Jeremy J. Sierra
NMSU Business Outlook 13 ( 12)
2015
Jeremy J. Sierra Kevin J Shanahan Alena Kostyk Robert Boyd Skipper Zhilin Yang (楊志林) Vaidas Lukosius Michael Jay Polonsky Grant Aguirre Haseeb Shabbir Susan Steiner Megan C. Good Wenkai Zhou Birgit Leisen Pollack David Trafimow Bruce Huhmann Gene Brown Ivonne M. Torres Karen V. Fernandez Michael SW Lee Catharine Curran