Breda McCarthy
机构: Lecturer, Economics and Marketing, College of Business, Law & Governance, James Cook University.
主页: jcu.edu.au
每年引用次数
引用次数
引用: 1,924
H-指数: 22
I10-指数 : 36
出版物: 112
Phases in the strategy formation process: an exploratory study of Irish SMEs
Breda McCARTHY , Brian Leavy
Irish Journal of Management 21 ( 2) 55 -55
48
2000
Strategy, Marketing Plans and Small Organisations-eBooks and textbooks from bookboon. com
Breda Mccarthy
bookboon. com
6
2016
The impact of the entrepreneur's personality on the strategy-formation and planning process in SMEs
Breda McCarthy
Irish Journal of Management 24 ( 1) 154
39
2003
Shifting membership in arts-tourism networks: an exploration of the Australian Festival of Chamber Music
Breda McCarthy
Meadows School of the Arts and the Cox School of Business, Southern Methodist University
2009
2008
Contiki Australia: providing superior value [case study]
Breda McCarthy
Pearson Australia
1
2010
Chinese certified organic food consumers and the market for green food
Breda McCarthy , Tingzhen Chen , Hong Bo Liu
Institute of Food Products Marketing
2015
Bundaberg Rum: using demographic and psychographic segmentation to develop a cult brand [case study]
Breda McCarthy
Pearson Australia
2010
Dynamics of wine consumption in China: an empirical study
Breda McCarthy , Zhang-yue Zhou , Tingzhen Chen , Hong-Bo Liu
Australian and New Zealand Academy of Management
1
2013
Mining and chamber music: terra nova, exploring new territory in the development of music-tourism networks
Gianna Moscardo , Philip Pearce , Breda McCarthy , Laurie Murphy
Publications de la Universitat de València
7
2007
Recreation in the Irish uplands [case study]
Breda McCarthy
Gill & Macmillan
2003
Carroll meats [case study]
Breda McCarthy
Gill & Macmillan
2003
Carbery Milk products: the use of focus group research in the development of new products [case study]
Breda McCarthy
Gill & Macmillan
2003
BHP Billiton and Rio Tinto: seizing opportunities in China's dragon economy [Case study]
Breda McCarthy
Cengage Learning
2011
Who’s buying organic food and why? Political consumerism, demographic characteristics and motivations of consumers in North Queensland
Breda McCarthy , Laurie Murphy
Tourism & Management Studies 9 ( 1) 72 -79
9
2013
The competitiveness of the Irish food processing industry
Breda McCarthy , Eamonn Pitts , Larry O'Connell
Teagasc - the Agriculture and Food Development Authority
5
2001
A case study of sustainable food systems in Northern Queensland
Breda McCarthy
Sustainable Economic Growth for Regional Australia
2013
Creating a climate for local and organic foods: the importance of learning, social networks and government support
Breda McCarthy
Institute of Food Products Marketing
2016
Women, men and certified food: opting out of the conventional Chinese food market
Breda McCarthy , Tingzhen Chen , Hong-Bo Liu
Australian and New Zealand Marketing Academy
2015
Why do consumers join social networking sites? [case study]
Breda McCarthy
Pearson Australia
2010