Understanding and facilitating sustainable agricultural practice: A comprehensive analysis of adoption behaviour among Malaysian paddy farmers

摘要: Abstract With the increased stress on sustainability and food security, in addition, need toward halting environmental deprivation has focused attention Individual farmers subjectively perceive attributes of SAP their subsequent benefits. Qualifying this knowledge is important, but past efforts have largely been unsystematic. This research paradigm purpose to observe influence Malaysian paddy farmer’s adoption intention towards sustainable agriculture.This systematic study assesses structure perceived Awareness agricultural practices. A convenient sampling technique was used select sample. total 132 questionnaires distributed Paddy farmers, around state which for data analysis. The result from structural analysis suggests that results confirmatory factor indicate most robust. Moreover, technology-aided communication described as moderates relationships between Attitude, subjective Norm, Perceived behavioral control intention.Overall, findings extend understanding, link noneconomic benefits profitability attribute relative advantage. Our work represents a guide assist change agents evaluate farmer perceptions at different locations systematically. structured method will help effectively design promote agriculture other green innovations. Discussions implications limitations, suggestions future are also delivered line study.