The social neuroscience of reputation

摘要: Human behavior is strongly influenced by the presence of others. Obtaining a good reputation or avoiding bad one powerful incentive for plethora human actions. Theoretical considerations suggest that may be key mediator aspects altruistic are uniquely human. Despite its considerable influence on social and growing interest in neuroscience, investigations neural basis reputation-based decision-making still their infancy. Here, I argue an important aspect cognition present some candidate mechanisms.