Exploring perceptions of non-Muslims towards Halal foods in UK
关键词: Quality (business) 、 Animal welfare 、 Thematic analysis 、 Qualitative property 、 Acculturation 、 Marketing 、 Empirical research 、 Perception 、 Business 、 Snowball sampling
摘要: Purpose – There is a growing demand of Halal products and services in number non-Muslim countries. Although Muslim consumers have been studied several research studies but there dearth empirical about the perceptions non-Muslims towards Halal. The purpose this paper to investigate services. Design/methodology/approach data were collected from UK through snowball sampling technique. In total, 29 interviews conducted. consumer explored foods. qualitative analysed for thematic analysis by adopting Spiggle’s steps analysis. Findings It was found out that majority positive regarding as far quality concerned. themes which emerged these quality, knowledge Halal, acculturation animal welfare issues. Research limitations/implications T...
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