Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects

摘要: This study focuses on an inventory and typology of consumer dispositions towards “place” relates it to the underlying theories, inputs outcomes place images attitudes, aiming unclutter a crowded research landscape by providing holistic perspective product/brand associations.,The paper draws extant literature identify, analyze discuss dispositions, theories other elements related place.,In total, 32 10 image formation, 28 permutations that complicate understanding images, 18 are discussed, comprehensive of, behaviours towards, various types places from neighbourhoods countries beyond.,Of large number constructs combinations among them some have been studied fairly extensively, but most comprise “the road(s) less travelled”. The identifies relevant gaps numerous opportunities for new research.,Managers aware act upon inventoried can benefit considering complete array concepts discussed.,Individuals’ help shape their self social identities important in daily life consumption behaviour.,The brings together first time place-related alongside wide range concepts, thus advancing our knowledge nature role country products brands.