Corporate social responsibility, emotions, and consumer loyalty in the food retail context: Exploring the moderating effect of regional identity

作者: Pilar Fernández‐Ferrín , Sandra Castro‐González , Belén Bande

DOI: 10.1002/CSR.2077

关键词:

摘要: … social responsibility (CSR) is presently one of the most interesting topics in the field of consumer … explain how and when consumer CSR perceptions shape consumer behaviors such as …

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