Consumer Behavior and Psychological Reactance
作者： Mona A. Clee , Robert A. Wicklund
DOI: 10.1086/208782
关键词: Reactance 、 Consumer behaviour 、 Product (category theory) 、 Government 、 Business 、 Marketing 、 Advertising 、 Unavailability
摘要: A theory about psychological freedom is reviewed in terms of its broad applicability to consumer behavior. Promotional influence, manipulative advertisements, product …
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sci-hub.se 参考文章(37)
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