Motivations for committed nature conservation action in Europe

摘要: Despite ongoing efforts to motivate politicians and publics in Europe regarding nature conservation, biodiversity continues decline. Monetary valuation of ecosystem services appears be insufficient people, suggesting that non-monetary values have a crucial role play. There is information about the motivations actors who been instrumental successful conservation projects. We investigated underlying these using ranking cards compared results with rankings second group more socially related interests. For both groups actors, their action relating was supported general by two living meaningful life moral values. The non-biodiversity also noted rested on beauty, place attachment intrinsic comparison main Our implications for environmental policy current tendency focusing economic fails address thereby failing an individual level.