A qualitative system dynamics approach to understanding destination image

摘要: Destination image formation is a complex, multifaceted process that has been examined extensively by tourism scholars. However, previous studies often used predetermined list of tourism-specific attributes to measure destination image, leading lack empirical research on as holistic concept. Consequently, this paper employed qualitative system dynamics approach investigate the Ethiopia in Japan. Results indicated Japanese had positive focused primarily diverse products, friendly people and culture, coffee great marathoners. In contrast, results also negative due concerns over poverty, peace security, well poor service infrastructure. Based study, conceptual model was designed for analysis, problem identification intervention towards desired outcome market positioning. Future should focus testing validating components model, specifically explore relative utility technique other contexts.