The Effect of Banner Location on Banner Recognition in a Turkish Government Website: An Eye Tracking Study
作者： Hacer Güner , Yavuz İnal
DOI: 10.1007/978-3-319-21006-3_7
关键词: Advertising 、 Banner blindness 、 Eye movement 、 Institution 、 World Wide Web 、 Eye tracking 、 Public institution 、 Banner 、 Psychology 、 Social media 、 Turkish government
摘要: This study aims to examine users’ eye movement patterns and their attention the banner of a Turkish government website. The website was redesigned as two versions in way that located on left (the original site) one version right other version. 14 university students with 9 male 5 female participated study. heat maps were examined well while performing given tasks. Results revealed (including picture head public institution) not directly focused both groups during task completion process. Although nearly half participants recalled place correctly, none remembered any information about institution such name, or social media information.
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