Examination of customer-centric measures among different types of customers in the context of major Canadian ski resort
作者： Matti J. Haverila , Kai Christian Haverila
DOI: 10.1108/APJML-05-2017-0096
关键词: Customer satisfaction 、 Structural equation modeling 、 Context (language use) 、 Service quality 、 Customer centric 、 Ski resort 、 Business 、 Originality 、 Marketing
摘要: Purpose Customer-centric measures such as customer satisfaction and repurchase intent are important indicators of performance. The aim this paper was to examine what is the strength significance path coefficients in a model consisting various customer-centric for different types ski resort (i.e. day, weekend, holiday visitors well season pass holders) Canada. Design/methodology/approach results were analyzed using partial least squares (PLS) structural equation modelling (SEM) approach four visitors. Findings There appeared differences relationships indicating that priori managerial classification warranted. Originality/value research pinpoints between cust...
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