Customer Loyalty Assessment-A Case Study in MADDIRAN, the Distributor of LG Electronics in Iran
作者： Ali Dehghan , Arash Shahin
DOI: 10.5296/BMS.V2I1.628
关键词: Sample (statistics) 、 Advertising 、 Marketing 、 Psychology 、 Loyalty business model 、 Service (business) 、 Loyalty
摘要: The present study attempts to contribute the knowledge of how customer loyalty could be assessed, using survey questionnaire. After literature review and demonstration concepts, a comprehensive questionnaire has been developed. A sample customers from MADDIRAN, distributor LG Electronics in Iran taken for study. Statistical measures analysis such as descriptive, t-test correlation have used. results imply that proposed used recognizing categories service loyalty, e.g. latent spurious no loyalty. Some questions found inter-correlated.
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