Technology: advancing retail buyer performance in the twenty‐first century
作者： Susan S. Fiorito , Myron Gable , Amanda Conseur
DOI: 10.1108/09590551011085966
关键词: Descriptive research 、 Retail buyer 、 Marketing 、 Twenty-First Century 、 Business 、 Productivity 、 Overall performance 、 Information and Communications Technology 、 Information technology 、 Top Executives
摘要: … The purpose of this paper is to explain how buyers can more effectively and efficiently utilize technologies to improve their performance and to inform top executives in retail firms …
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