作者: Mary Margaret Weber , S. Prasad Kantamneni
DOI: 10.1108/13598540210447755
关键词:
摘要: During the past 20 years, US retailing has gone through a period of unprecedented change as consumer demands and competition have intensified. This is being further stimulated by development e‐commerce. Study successful retailers indicates that retailer’s ability to successfully carve out defend competitive position in marketplace depends, great extent, on its make investments utilize information. The study described this paper examined use technology retailing. purpose examine underlying factors explaining why adopt POS EDI. results indicate are adopting these technologies achieve direct, indirect, strategic benefits. These benefits take form improved inventory management, reductions costs, increased flexibility response customer demands.