Cigarette advertising in the Republic of Korea: a case illustration of The One
作者： Timothy Dewhirst , Wonkyong Beth Lee
DOI: 10.1136/TOBACCOCONTROL-2011-050315
关键词: Marketing 、 Prestige 、 Advertising 、 Signage 、 Market share 、 Audience measurement 、 Tobacco control 、 Tobacco industry 、 Population 、 Medicine 、 Legislation
摘要: … Our case illustration, demonstrating the use of ‘white space’ on The One packaging, has … Designers have long recognised the value and function of ‘white space’; advertising for …
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